Note that these slogans are aspirational, not descriptive. Think of them as stretch goals. We have yet to achieve one, but strive onward.
2014 – Gallaghers carry their own stuff.
2015 – Less talking, more walking.
2016 – We do not discuss future plans.
2017 – We do not negotiate with terrorists.
2018 – Keep your hands to yourself, and the important corollary: Don’t be a ratfink.